A Meeting They Won’t Forget: How to Use Video Brochures as Business Cards

Ever handed out a business card at an exhibition, only to walk past later to discover it’s found a new home on the floor? It hurts a little, doesn’t it?

Fortunately, it doesn’t need to be this way. With a little creativity, your business cards can become an additional opportunity to engage potential customers.

All you need to do is switch out your traditional card for a custom video brochure. Keep reading to find out how to use them.

What Is a Video Business Card?

A video business card is a small, printed video brochure that can be customised with the information of the cardholder or with promotional content for your brand. As soon as the card is opened, the video starts to play, creating a unique and memorable experience for the recipient!

They are thicker than traditional business cards but still small enough to slip inside a handbag or jacket pocket, meaning they are travel and meeting friendly!

What Are the Benefits?

According to the folks at Wyzowl, yes! 66% of consumers say they prefer watching a video to reading about a product. A further 54% want to see more video content from brands they love most! The message is clear: if you want to grab your clients attention, you need to be incorporating videos into your marketing campaigns.

So why not surprise them with an unexpected video business card?

The custom video message will captivate your audience, so it’s an easy way to make sure your promotional messages are (literally!) heard loud and clear. Whatsmore, your unusual delivery style is sure to get noticed, and recipients are more likely to share the card with others because of its uniqueness!

How Can I Use My Video Business Cards?

Video brochures are lightweight, compact and long-lasting so that you can use them for more than business meetings! Here are our favourite 3 occasions to whip out your business cards:

1. Stand Out at Trade Shows

Video brochures are the ideal replacement for a traditional business card at trade shows. They guarantee that your brand’s message is taken away and remembered, meaning you’ll stand out in a sea of identical white cards.

2. Great for PR Packages

If you send PR packages to advertise your latest products, including a video brochure can be a fun way to convey your brand’s essence to the recipient! Influencers will love it too, so expect to see them shared in paid content.

3. Follow Up After Sales Pitches

Delivered a big presentation but noticed that the CEO of the company you’re trying to woo was on his phone the whole time? It happens. Make sure you are front of mind by sending a follow-up video brochure that summarises key takeaways.

Ready to Take Your Business Cards up a Level? Get in Touch!

Video has a unique ability to hook audiences and ensure important messages land. VueTV® are experts in creating custom video brochures and video business cards that will help you stand out at your next event. Contact us to discuss how we can help.