7 Principles of Good Video Brochure Design

If you want to produce a successful video brochure, having the right design is important. Here are 7 principles of great video brochure design.

Video brochures are the newest marketing trend, and you need them to stand out above the crowd. Yet with such a new medium comes a degree of uncertainty. What does a good video brochure actually look like?

We have decided to investigate so that you can create the best brochure design possible. Below are seven great principles of video brochure design.

1. Work to the Size

Firstly, decide on the size of the video brochure. The screen size will determine the minimum amount of paper as well as the size of the screen cutout. This allows you to know the boundaries with which you are designing the cover and frame.

While custom shapes are possible, it is often cheaper to create a video brochure from a predetermined size. This is because the electronic components are designed to fit into this shape and size of packaging.

2. Decide on a Brochure Design Cover

Video brochures can come in both hardcover and paperback. Hardcover books will have a lush, thick bookshelf feel to them. They are ideal for adding gravitas and importance to your video brochure.

Paperbacks are still durable but are made from lighter and cheaper materials. They add an air of informality and friendliness to your video brochure.

3. Consider a Presentation Box

If you want to add some real class and style to your brochure, then think about placing it in a presentation box. This can give your video the appearance of a gift, making it much more personal and ideal for sending to clients.

4. Design a Video Business Card

Business cards can be boring, and it can often be tough to get all the necessary information regarding the list of services you may provide. In addition to this, people lose them, throw them away, or just don’t care.

Imagine if you could give them something that will really wow them? Imagine if you could give them a business card they would want to keep. That is entirely possible with video brochures in the size of business cards.

5. Think About the Video Brochure

Video brochures naturally cost more money than a traditional brochure. So it stands to reason that, with all that time invested, why would you not want to give as much time to the video it contains?

Do not leave the video itself as an afterthought. It is as just as much a reflection of your brand as the casing housing it. Hire a professional company to create and edit the brochure or video to ensure it has the maximum impact.

6. Incorporate Controls Into the Design

When designing, do not forget about the controls. They should be as intrinsic to the design as colour and form. You may want to keep it simple or go for the whole range of control options.

7. Use Quality Images

Always remember to use high resolution, quality images on your brochure. If you need to, hire a professional photographer to catalogue and take shots of all products from multiple angles.

Incorporate Into a Marketing Campaign

Video brochures are a real statement piece, so why wouldn’t you incorporate them into your overall marketing strategy? For maximum effect, synchronise the brochure design with that of your on and offline branding.

VueTV® has a great range of fantastic brochure options. We can help assist you in everything from design to the final video production and manufacture. Contact us today for a quote!

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