Category: Video Marketing
The power of touch – the physical aspects of a direct mail campaign
Video Marketing, VueTV®
2nd OctIn the last of our series of blogs on reasons why video works well with direct mail, we focus on the physical aspects of a direct mail campaign. We’ll look at how integrating the moving image with a deliverable, and…
Read morePersonalisation makes an impression
Video Marketing, VueTV®
25th SepIn our series on reasons why video works well with direct mail, we focus on the impact of personalisation and the power of video in direct mail. Reason 5: Personalisation makes an impression Royal Mail’s study of the impact of…
Read moreOnline video can be crowded out
Video Marketing, VueTV®
18th SepIn our latest series of blogs, we examine the evolution of video’s role in marketing and reasons why the medium is now starting to take hold in direct mail. Reason 3: Online video can be crowded out With more than…
Read morePeople engage with direct mail
Video Marketing, VueTV®
9th SepIn our latest series of blogs, we examine the evolution of video’s role in marketing and reasons why the medium is now starting to take hold in direct mail. The first two reasons focus on the staying power of tangible…
Read moreThe power of touch – adding video to direct mail marketing
Video Marketing, VueTV®
3rd SepThe final blog in this series examines the impact of physical print in getting your video message to the right audience. A survey for Royal Mail established that 87% of consumers trust messages that they receive in the post. In…
Read moreThe power of personalisation using video to impress your marketing prospects
Video Marketing, VueTV®
26th AugIn our latest blog, we discuss the impact of personalisation on the use of video in direct mail. Royal Mail’s study of the impact of direct mail also highlights that our brains are more likely to remember something that feels…
Read moreThe power of convenience – video and print combined
Video Marketing, VueTV®
19th AugNext in our series of blogs examines the power of combining video with the ever-popular medium of print. With more than 3.25 billion hours of video being watched on YouTube each month, it is inevitable that the proliferation of choice…
Read moreThe growth of video marketing and the evolution of direct mail
Video Marketing, VueTV®
12th AugIn our latest series of blogs, we look at how the growth in video marketing takes an interesting turn as part of a direct mail campaign. Omnichannel, AI, programmatic: all buzzwords that dominate the marketing space in 2019. However, despite…
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